Satire

 

McDonalds real slogan is "I'm lovin' it." This slogan wants the audience to believe that their food tastes really good. McDonalds also advertises a really happy and fit Ronald as their mascot who is always playing outside and staying active. The satirical advertisement shows a fat Ronald with a slogan of "still lovin' it?" The purpose of this advertisement is to make the audience realize that eating McDonalds will make you fat because their food is horrible for you. This slogan mocks the original slogan by asking the consumer, "Will you still love McDonalds after your obese?" I know this advertisement is an example of satire because it uses innuendo, stereotype, hyperbole, farce, and burlesque. This is a type of Horatian Satire because it is humorous and produces a wry smile from the audience (not anger, like Juvenalian).